According to Santander, one of the biggest and most exciting export opportunities available to British firms at the moment is China’s mother and baby market — a sector of the country’s economy that was valued in excess of £239 billion in 2018.

“In recent years” the bank said, “we have seen a significantly greater willingness on the part of Chinese consumers to pay more for premium products in segments such as maternity and childcare. Coupled with a strong increase in the birth rate, this has created great prospects for UK businesses which are seeking to expand into potentially lucrative overseas territories.”

In collaboration with the Department for International Trade (DIT) and the China-Britain Business Council (CBBC), Santander recently led a delegation to the Children Maternity Baby Expo trade fair in Shanghai — reputedly the largest event of its kind in the world.

It has now joined with the CBBC to produce a comprehensive guide to China’s mother and baby sector which is aimed both at businesses who already trade there and those that would like to expand into the market for the first time.

Available at, Mother & Baby Sector Insight 2019 provides an in-depth look at the characteristics of this part of China’s economy alongside advice on potential channels to market and distribution models.

These range from e-commerce platforms such as JD Worldwide to bricks-and-mortar retailers including Kidswant and Leyou.

The report also covers red tape and intellectual property issues and offers case studies analysing how UK businesses have managed to successfully take a share of this market.

Last reviewed 10 July 2019