Last reviewed 16 September 2020
Occupational road safety campaigners in the UK are supporting Project EDWARD — a major Europe-wide awareness and enforcement campaign on road safety which, in 2020, is focusing on the theme of driving for work.
Project EDWARD started in 2016 as the European Day Without a Road Death (EDWARD) and has since evolved into Every Day Without a Road Death (EDWARD).
The campaign is being delivered in association with police forces across the UK as well as Highways England through its Driving for Better Business Campaign, the Association of Road Risk Management (ARRM) and the charity TyreSafe.
Project EDWARD is also supporting the One Road, One Week campaign of police enforcement activity currently taking place up until 18 September 2020 which aims to target road collision hotspots.
Simon Turner, Campaign Manager at Driving for Better Business was quoted as saying, “The odds of winning the National Lottery are one in 45 million, and every week millions of people excitedly think it might be them. The odds of being involved in an injury collision while driving for work are one in 500, yet millions refuse to believe it might be them.
“Government figures show that in 2018 there were approximately 42,000 road deaths and injuries involving someone who was driving for work at the time. However, it is rarely the driver who is the casualty; 82% of those deaths and injuries were other road users, often vulnerable road users such as pedestrians, cyclists and motorcyclists.
“The Project EDWARD week of action seeks to show that we are all more vulnerable than we think, but that anyone with the right approach, access to good training, a commitment to regular vehicle checks and appropriate employer support can significantly reduce the likelihood of being hurt on the road.”