Last reviewed 10 June 2021

A national campaign to help people return to public transport has been launched across social media by sustainable transport charity, Campaign for Better Transport (CBT).

“The Way Forward” campaign is calling on the Government to support public transport by actively encouraging people to use buses, trains, coaches and trams as restrictions ease, and to introduce an incentive scheme to help boost passenger numbers as part of a national plan to place public transport at the heart of a green recovery.

CBT Chief Executive Paul Tuohy said: “The events of the last year have made people less confident about using public transport, but as restrictions continue to ease, we all need to start getting back on board. That’s why we’ve launched this campaign to urge the Government to reassure people that public transport is safe again and to introduce a national scheme of discounted fares to encourage people to use it.”

As more workplaces, shops and businesses reopen in the coming months, campaigners argue it will be crucial that people return to public transport to avoid increased congestion and air pollution, and to help communities recover.

CBT recommendations

“The Way Forward” campaign is calling on the Government to:

  • lead the way with a national campaign that encourages people to see public transport as a safe way to travel and to launch an incentive scheme that helps get people back on board

  • continue the emergency financial support for public transport services until passenger numbers have recovered

  • place public transport at the heart of a green recovery with a passenger-centred approach to getting people back on board recognising that public transport needs to evolve to suit new ways of working and living to offer a genuine alternative to the private car

  • protect services and renew the public transport system by restoring lost rail links and reconnecting communities to the network.

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