In 2008 the Government issued a circular (LAC (DH)(2008)1) to show what needed to be done to develop a personalised approach to the delivery of adult social care, which would be based on early intervention and prevention, and user-designed and led services.

The current policy of person-centred care has thus grown from this kind of long-standing commitment to make care and support services personal to the individual. Care providers, therefore, must apply the principle of “person-centred” or “user-focused” care, throughout their service delivery.

The personalisation agenda is at the centre of the Care Act 2014 and the Social Services and Well-being (Wales) Act 2014, and dictates local authority responsibilities for assessing and meeting people’s needs for care and support under the Acts. Both Acts support the greater use of personal budgets.

The aims of this topic are to help care service owners, managers and staff to be aware of the personalisation agenda and its potential benefits and disadvantages for service users and to understand the opportunities and threats it might have for their care business.

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