This topic, Marketing and Advertising, is the third in a series of topics on promoting a business to its customers and potential customers, see also How to Undertake Market Research and Promotion: The Basics.

Successful marketing is fundamental to the success of a business. Regardless of how wonderful a product or service is, without an effective and well targeted marketing strategy and associated sales, the business will not be a success. To make money, the business needs sales and to make sales the business needs to have a successful marketing strategy.

This topic looks at how to set up and implement a marketing plan and what should be included in it, as well as considering which type of medium would be best suited to the organisation when sending out marketing messages.

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