This topic, Marketing and Advertising, is the third in a series of topics on promoting a business to its customers and potential customers, see also How to Undertake Market Research and Promotion: The Basics.
Successful marketing is fundamental to the success of a business. Regardless of how wonderful a product or service is, without an effective and well targeted marketing strategy and associated sales, the business will not be a success. To make money, the business needs sales and to make sales the business needs to have a successful marketing strategy.
This topic looks at how to set up and implement a marketing plan and what should be included in it, as well as considering which type of medium would be best suited to the organisation when sending out marketing messages.
Key points you need to know on this topic.
Detailed information on all matters in this topic.