During an emergency the media should be:
directed to an agreed single point of contact or person who should handle all media enquiries
handled by trained spokespersons where appropriate
informed of the timetable for holding any press conferences.
Public relations work with the media may be required. This has a number of important aspects, including:
the need to ensure that sensitive information, especially in relation to any fatalities, is handled correctly
controlling the information provided so as to protect organisational interests and prevent as far as possible any issues of liability being predetermined
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