There are a number of ecolabelling schemes in Europe and elsewhere which have been devised partly in response to growing consumer preferences for “greener” products, but also to set standards of environmental performance that discourage manufacturers and retailers from making unjustified “green” claims about their products.

The EU Ecolabel Scheme is a voluntary scheme and is supported by all Member States of the EU. Its symbol, the "Flower" (see below), is perhaps the most widely recognised and is awarded to those products that meet the labelling scheme's ecological and performance criteria, including a whole product life cycle assessment. All products bearing the “Flower” have been checked by independent assessors.

This topic considers the various standards and schemes related to ecolabelling and should be read in conjunction with Ecodesign — ISO 14006: 2011 and Life Cycle Assessment.

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