Good communications play an important role in helping organisations to be successful.

A comprehensive communications strategy should be backed by top management and cover both internal and external communications initiatives. It should ensure communications initiatives are based on consistent messages and crafted to take into account sensitivities and the use of diverse and appropriate communication methods and channels to reach diverse audiences. It should be regularly reviewed to ensure effectiveness.

A communications strategy should take into account the purpose and values of an organisation and be aligned to business strategy.

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