Care managers should foster attitudes in service users and staff that promote positive ideas of ageing.

As they become older, service users receiving adult social care should not be subjected to any ageist policies or attitudes from care managers and staff.

Managers should use supervision and training to promote positive attitudes to older people and to challenge any ageism among their staff.

Older people have been disproportionately affected by the coronavirus (Covid-19) pandemic with 90% of deaths occurring in those aged over 65. The pandemic has been devastating for many care homes and Covid-19 has also shone a spotlight on issues such as deprivation and ethnicity and remains a major public health concern.

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