Coaching as a business tool continues to gain legitimacy, but the fundamentals of the industry are still in flux”.... Buyer beware” (Coutu and Kauffman 2009, p92)

Coaching as a business tool continues to gain legitimacy, but the fundamentals of the industry are still in flux”.... Buyer beware” (Coutu and Kauffman 2009, p92)

The number of people working as coaches has grown exponentially in recent years and there is no doubt that coaching is rapidly becoming the preferred development route for many leaders. Coaching is undeniably both a powerful and effective way to learn. However, as Sheila Udall points out, its rising popularity also presents a number of challenges, including sustaining its current and future relevance for leadership development.

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