Many HR directors and their teams are involved in initiatives concerning corporate cultures, values and behaviours. Various boards are seeking to change corporate cultures and behaviours. The Francis and other enquiries have raised concerns about the consequences of a target-driven culture across the NHS. The Association of Chartered Certified Accountants (ACCA) has embarked on a series of international consultation meetings on how best to channel corporate behaviour. Given the attention being devoted to culture and conduct what, asks Prof Colin Coulson-Thomas, is the best way forward?