Whatever happened to the “Green Flower” ecolabel? I haven’t seen any of them around lately.

Q

Whatever happened to the “Green Flower” ecolabel? I haven’t seen any of them around lately.

A

The “green flower” is the EU ecolabel, which recently celebrated its 30th birthday (in March 2022). It is awarded to non-food products for good performance over a range of sustainability criteria. Over the years, the number of product categories eligible to carry an ecolabel has grown to include cosmetics, cleaning products, electronics and even tourist accommodation, and the scheme is still operating in mainland Europe.

The reason that you no longer see them is that, as a consequence of Brexit, the scheme no longer operates in the UK. According to the 2018 Waste and Resources Strategy for England, there was low take-up of the scheme and few consumers recognised it. The Government therefore promised to “ensure consumers are provided with better information, starting by working with key stakeholders including industry, trade associations and standard-setting bodies to develop options for a domestic ecolabel, before consulting more widely.”

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