It is estimated that up to 95% of crashes are due to driver error, and at least a quarter of road deaths and serious injuries involve a vehicle being driven for work.
A joint report produced by the road safety charity Brake and the Licence Bureau finds that many companies with staff who drive for work have no practice procedures in place to protect cyclists and pedestrians.
Amongst the finding of "Fleet survey report part 2: vulnerable road users" are that 54% of such employers fail to provide driver education on protecting pedestrians and cyclists and 89% have no requirement in place for employees to plan routes avoiding schools and residential areas.
According to Brake, employers should ensure that drivers understand their responsibility to protect vulnerable road users and they need to provide clear and specific instructions on simple steps that can be taken.
All fleet managers, especially those with large commercial vehicles, should use the latest available technology to minimise blind spots, Brake argues. Employers should also monitor driver speed to ensure drivers are not putting themselves or others at risk.
Licence Bureau's Les Owen said: "Licence Bureau regularly delivers interactive presentations to professional drivers and managers: these are very well received, especially by managers who go away knowing what they can do to involve their staff in reducing risks without challenging them."
The Brake report is available at a cost of £5 to non-members via the Brake website at http://bit.ly/1bx2HiX.
Brake is also encouraging employers to participate in this year’s Road Safety Week, which runs from 17 to 23 November. Companies registering will receive a free pack of resources to help them promote safe driving.
From Paul Clarke, business writer for Croner