Firms need to embrace online accounting services to give clients instant access to information, says Emily Coltman

There’s a fundamental shift occurring in the relationship between small businesses and their accountants.

Financial expertise and advice is becoming increasingly valuable, while many business owners are realising there is far more value than mere number crunching that they can now seek from their accountant.

It’s a scenario born out of the fact that the business world continues to evolve at a rapid pace.

The Facebook generation is becoming today’s small business owners and freelancers, and they expect greater accessibility to every aspect of their business ventures, including their accounts.

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