Two specialists from the events industry explain the pros and cons for returning to traditional ‘live’ conferences and exhibitions in light of the ongoing risk from Covid-19.

Why we still need live events

David McAllister, director, F2F events

The UK live event market is estimated at around £70 billion annual revenue to the UK economy. This does not include the indirect economic input on the amount of business done at live events. They contribute close to 20 million international visitor room nights for hotels and accommodation providers and are vital for many catering and restaurant services and direct employment for 700,000 people.

Putting the economy to one side for a moment, what other media allows you to feel, taste, touch, smell and try the product being promoted? With so many businesses and new product launches solely relying on live events to present their new products, there is no adequate replacement for live events.

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