Business for Health (B4H), working with the CBI, is to launch a new health framework to measure and incentivise greater business contribution to health.

At MAD World, just days after the Business for Health Index was announced, John Godfrey, chair of B4H and corporate affairs director at Legal & General, was there to share more about it.

He said that B4H is in the early stages of a ‘big piece of work’. “We are just at the start,” said John. “We need to understand what kind of data we want to collect and, of course, encourage willingness to share it.”

When ready, the system will capture and report on how businesses and sectors contribute to health and to show where improvements are happening.

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