A new app has made it much easier to identify the location of people who need emergency assistance and to report hazardous situations, says Phoebe Parry-Crooke.

What3words is an easy way to talk about exact locations. It has divided the world into 3-metre squares and given each square a unique address made of three words. For example, the entrance to the British Safety Council’s office can be found at //angel.twin.caked –www.what3words.com/angel.twin.caked – in London.

People use what3words every day to meet up, get deliveries where they want them and tell emergency services exactly where they need help. The innovative addressing system is being used by businesses around the world to deliver faster, operate more efficiently, easily locate assets and improve customer experience.

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