Sponsor keeps free Sunday buses on the road

2 September 2019

A deal between the operators of Harrogate’s electric buses and the producers of the spa town’s most famous product — Harrogate Spring Water — will mean that buses on key routes will be kept free of charge on Sundays.

According to the Harrogate Bus Company, its innovative “Sunday Freeway” promotion has already seen a 70% rise in customer numbers travelling on four bus routes, delivering a welcome boost to local businesses.

The extended partnership between the Harrogate Bus Company and Harrogate Water Brands follows on from a successful initial sponsorship between the bus operator and The Spirit of Harrogate, makers of Slingsby Gin, which first supported the free Sunday service on the town’s electric buses.

Harrogate Water Brands’ Chief Executive James Cain said: “The success of Harrogate’s free electric buses on Sundays is clear for everyone to see, both in reducing congestion and pollution on our streets and in generating increased footfall in our town centre.”

The two firms are also working on further joint initiatives ahead of the UCI 2019 Road World Cycling Championships which arrives in the Yorkshire in September 2019.

The bus company’s CEO Alex Hornby said: “The continued support for winter Sunday buses on our service 24 between Harrogate and Pateley Bridge is also excellent news for rural communities. Our buses bring many visitors into the area, as well as providing an essential transport link for residents in Nidderdale, while helping to reduce congestion and to protect the environment.”

He encouraged people to leave the car at home, hop on a free bus, relax and enjoy Sundays “with all the wonderful things that our town has to offer”.